We recently showed our digipack, website and video to a focus group. A focus group, is a group of people meant to be representative of the target audience for the three products, they review the products and tell us what they liked and what they didn’t like. This lead to developments in the products based on their criticisms.
First Apparel
First Apparel
The first piece off apparel that I made was a yellow jumper to reflect the upbeat tone of the band and also be more representative of the video to reflect the yellow appearance of the performance aspect of the video. The jumper has the bands logo on the front and back to make it more visible which band
Final Edit
Final Edit
The final edit is now complete, after the fist edit was complete and I showed it to Matt he pointed out to me that I hadn’t grouped the shots together and gave me an ultimatum, to start again or to change the order and the lengths of each shot, however, the latter would be more time consuming so
Finished First Edit
Finished First Edit
I finished the first edit of the video, this edit is a performance cut that I did on adobe for the rest of the group, and now I only need to layer the shots of the photoshoot over the top and then it will be finished, however, the performance aspect of the video looks good and is finished
A Change In Software
A Change In Software
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 11.0px 'Helvetica Neue'; color: #000000; -webkit-text-stroke: #000000} span.s1 {font-kerning: none} A change in software has occurred for me. After deciding to do a different cut of the music video for my final video, I thought that I would move to a software that I was more familiar with. I chose final
Separate Edit
Separate Edit
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 11.0px 'Helvetica Neue'; color: #000000; -webkit-text-stroke: #000000} span.s1 {font-kerning: none} I decided to do a separate edit to the rest of the group, this is due to different ideals that the group had, I believe due to the shift in colours of both of the sets, the video should be a
Plasticine Figures For The Website
Plasticine Figures For The Website
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 11.0px 'Helvetica Neue'; color: #000000; -webkit-text-stroke: #000000} span.s1 {font-kerning: none} Cast members as plasticine figures were a design choice for the video as thought of by Emily Byrne, she has a hobby of creating miniature characters and created some of the cast members, she has decided to create a stop motion
Half Way Check Point
Half Way Check Point
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 11.0px 'Helvetica Neue'; color: #000000; -webkit-text-stroke: #000000} span.s1 {font-kerning: none} Half way through the initial edit. The video seems to be coming along well, the performance aspect of the video looks very good on its own and I am fairly confident that the group will pick the performance video, it has
Potentially Removing One Of The Elements From The Music Video
Potentially Removing One Of The Elements From The Music Video
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 11.0px 'Helvetica Neue'; color: #000000; -webkit-text-stroke: #000000} span.s1 {font-kerning: none} In the editing of the music video, we have realised that one of the elements from the shoot day does not fit in with the rest of the video so we have had to remove the element entirely. The element in
Re-syncing the Audio and VIsuals
Re-syncing the Audio and VIsuals
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 11.0px 'Helvetica Neue'; color: #000000; -webkit-text-stroke: #000000} span.s1 {font-kerning: none} I have had to re-sync the rushes to the clapper and audio again, I made a mistake while saving the project after I synced the rushes to the audio which caused half the rushes to be out of sync with the
Syncing up the shots and audio
Syncing up the shots and audio
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 11.0px 'Helvetica Neue'; color: #000000; -webkit-text-stroke: #000000} span.s1 {font-kerning: none} I synced up the shots to the clapperboard, this was a lengthy task even though there was only 31 different shots. The entire process took me 2 hours, the naming of the shots mixed with the aligning with the time signature
Requiem Of A Shoot Day
Requiem Of A Shoot Day
The setup for the music video shoot started at three. The time was spent painting wooden boxes to use for the photography shoot setting. I myself as well as painting the boxes had to head into the local town to pick up food for the cast and crew on the day of the shoot. The day started off
Preparing The Website
Preparing The Website
The website has taken on a rudimentary form of design now. The design will use a panel interface similar to the idea of the google material design project, which creates a more simple a natural interaction experience as it shows the content as having different layers to it and makes the website look less cluttered there isn't lots
Rehersals
Rehersals
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 11.0px Helvetica; color: #000000; -webkit-text-stroke: #000000} span.s1 {font-kerning: none} Recently, we have been on the bands case very often, making sure that they know the ins and outs of the song, from the latest rehearsal, we can tell that they are familiar with their roles and they know the instruments well
Website analysis
Website analysis
For our digi-pack and the website, we researched artists websites of artists from similar genres. The research we did into similar music videos came in use as we had the bands from the similar genres already. The cardigans Use bright colours and an unusual font, the website was full of sketches and collages, this shows a personal element
Editing Advice From Matt
Editing Advice From Matt
Today we had an editing tutorial from our editor in residence, Matt. He explained to us the essentials of editing including the three main rules of editing, he insisted that we take notes during the session so this is a post that consists of the notes that I took during that talk. Context sensitive, preview, bins and timeline
Shoot Day Timeline
Shoot Day Timeline
The music video has changed a lot since its original plan, this is the (hopefully) final version of the timeline that we need, this will help us on the day as it gives us an exact picture of what we need to shoot on the day. Made by Olivia Taylor The music video has changed a lot since
Visual Shot List
Visual Shot List
These are shots that we will try to recreate on the shoot day, it starts with the tv in the room, that will display the name of the singer and the song, then a video of lips will pop up on the screen, and when the song starts the lips start moving along with the music and then
Essential Prop List
Essential Prop List
PROPS LIV WILL GET trumpet eddies trousers gabbi’s costume august’s coat EMILY WILL GET food and drink makeup HARRY WILL GET - frankie’s shirt, glasses and jacket SCHOOL COULD HELP US GET… PLEASE drum kit x1 microphone and stand x1 one table for food and one table for makeup director chairs x2 vanity if possible (not desperate
Feedback From The Test Shoot
Feedback From The Test Shoot
- Good praise, some also said that it looked good enough to be the real video- Gabbi is perfect for the role as her look fits the voice- Add the third element to make it more dynamic- trumpet way too fake- sweet and sour combination works well- backstage practice element needs to be added- some of the costumes
Two New Costumes (Lead Singer and Trumpet Player)
Two New Costumes (Lead Singer and Trumpet Player)
The original costume for Gabby (our lead singer) we thought wouldn't be too bad, however, we thought about it as something seemed wrong, we realised that the singer looked too young in the costume as the colour scheme looked rather childish and her height made the age look a lot younger than she is, we have since changed
Groups Contact Information
Groups Contact Information
All of our group have got a photo that puts our phone numbers together, this is so that if any of us needs to contact another member of the group, for whatever reason, we all have each others numbers. In the photo, obviously the numbers aren't finished, this is because it isn't a good idea to put each
Finalised Cast
Finalised Cast
We have been given all the cast for the music video that we asked for. We have gotten, Frankie Beetlestone, Gabby Gilliat, August Berner and Eddie Eglington. The cast have reassured us that they have learnt their role in the song thoroughly, this means that we can minimise the risk of them messing up their parts on the
Final Date For Music Video
Final Date For Music Video
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 11.0px Helvetica; color: #000000; -webkit-text-stroke: #000000} span.s1 {font-kerning: none} The final date for our music video shoot is the 17th of November. The shoot day is nearly 4 weeks after we get back from half term, this means that there is plenty of time to prepare for the day, make sure
Costume For Band
Costume For Band
The costume for the band is following the theme of 70s bands as the song has a 70s twang to it with the various instruments. The band unanimously decided on the costuame and the style that we wanted as it is a style that we are all fond of, following a similar design to music greats from the
Music Video New Cast
Music Video New Cast
The cast has had to change. The lead singer for the band has left the video and we have searched for a new lead singer. We found a girl called Gabby who is in the same house as the rest of the band which makes them all very easy to rehearse. The rest of the band is the
Music Video Test Shoot
Music Video Test Shoot
|I struggled editing the video as there was not enough elements that we could do on the the day of the test shoot, however, I was still able to produce a test shoot and on the day when we have an extra element, it should be easier to film. |I struggled editing the video as there was not
Redesign of the Music Video
Redesign of the Music Video
A rather heated discussion with the group and an almost intervention from our teachers may have created tensions within the group, however, are at least working on a new and improved idea. The constant shapeshifting of our idea has led to confusion in the group which I believe is the origin of the conflict, my sensical understanding of
Designs for Sets
Designs for Sets
For the four set designs that we need to make, we have decided to simplify common sets that would be associated with the genre that we are portraying with the sets Music video stick to a common theme that is seen within modern music videos which is bright colourful lights and maybe mirrors as seen within the fashion
Cast List
Cast List
Our cast list has been finalised. The group and I have been debating about the lead singer of the band for quite a while and we finally came to an agreement. An added bonus of our cast is that they are all in the same house, which is the house that I am in, this makes rehearsals a
Prezi for Similar Artists
Prezi for Similar Artists
In our lessons this week we each made a prezi of artists that our similar to our chosen artist, Gin Wigmore. After much deliberation of which genre we would put her in we still couldn't decide between blues rock and jazz pop, so we decided that she was both as a few of her songs are more blues
Request For Copyright
Request For Copyright
We sent a copyright request to Island Records for permission to use the song for the music video, we received no reply.
Development Of The Idea
Development Of The Idea
The idea has developed once again to instead of a neon triangle, it is different televisions and they go to different channels which the band appears on. The band will have four settings, a game show, a chat show, a behind the scenes of a photography shoot and a typical music video band performance style. Each different setting
Treatments
Treatments
This is the treatment for our first idea. This is the treatment for the second idea.
Development of the Second Idea
Development of the Second Idea
The second idea is a performance, video which starts off in black and white which saturates over the time of the music video. The video will take place in a recording studio, it incorporates fluorescent lights and an interesting front man who is a dancer with a lot of energy and a band playing with a lot of
Luke's Talk
Luke's Talk
Luke came to talk to us about what makes a good pitch for a music video and showed us an example format of a real pitch to a band for a music video idea. The format is fairly simple and never says how they are going to film the video, what they are going to point the camera
Changing the ideas
Changing the ideas
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 11.0px Helvetica; color: #000000; -webkit-text-stroke: #000000} span.s1 {font-kerning: none} Since choosing the idea for the music video, I have always been a bit cautious of it, I never thought that it would be very interesting and it would look a bit cliché, I tried to make the point to the group
Put Into Groups and 2 Final Ideas
Put Into Groups and 2 Final Ideas
We got put into our groups that we will be working with for our A2 coursework. My group consists of Olivia, Emily and Katherine. We started the session by creating a WhatsApp group chat so that we have an easily accessible location to talk about ideas for the music video. After we created the group chat, we set
Subscribe to:
Posts
(
Atom
)