We recently showed our digipack, website and video to a focus group. A focus group, is a group of people meant to be representative of the target audience for the three products, they review the products and tell us what they liked and what they didn’t like. This lead to developments in the products based on their criticisms.
In preparation for the focus group, we exported an early cut of the video, printed off five copies of the digipack and shared a link for the website, and gave them to a person that was responsible for asking the questions which we prepared in advance, we could not be in the room with the focus group so that we would not influence their answers. Emily created 7 questions which we asked
In preparation for the focus group, we exported an early cut of the video, printed off five copies of the digipack and shared a link for the website, and gave them to a person that was responsible for asking the questions which we prepared in advance, we could not be in the room with the focus group so that we would not influence their answers. Emily created 7 questions which we asked
What are your thoughts on the digipack? What are your thoughts on the website? Based on the digipack and the website, what words would you use to describe the band? Based on the digipack and the website, what genre of music would you expect the album to be? What are your thoughts on the music video? Is the video consistent with what you expected from the digipack and website? And would you listen to the bands music based on video, digipack and website?
We took careful consideration over the questions, as not to make them leading, this meaning that they answer truthfully and we don’t guide them to answer what we as a group want to hear, instead receive a variety of criticisms and praise. We however did record the focus groups audio so that we could review exactly what was said
There was a fair bit of criticisms, however, there was also a lot of praise as well.
Digipack
-Eddie is the least pixelated which shows him clearer which makes him look like the lead singer
-The orange colour isn’t as good as the rest
-Change the back cover also as it has the same issue as the front cover
What needs to be done is to put Eddie on the bottom panel and Gabbi on the top panel, create a new front and back design, and make Eddie more pixelated/make the rest of the band less pixelated.
Website
-Get rid off the cream colours
-Have more information of the band
-Get rid of the clay models of the band
-Don’t fit the style of the video or digipack
-Gave the image that we wanted
To change this, we only need to remove the claymation, write a bit more about the band, add in the merchandise, and remove the cream colourings
Video
-Well received
-Add more of the behind the scenes so that it looks less random
-Maybe change a few of the shots, track shots to hand held don’t work
-Matches in well with the other products
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